Agenda

Search Marketing Summit Feb 2, 2011 – 8:00 AM- 6:00 PM
Day 1 Sessions
8:00 AM Registration
8:30- 9:00 AM Akshaya Patra Introduction Akshaya Patra
9:05 – 9:40 AM DAY 1 KEYNOTE
SEO for the CEO: A C-level Look at the Elements of  Search Marketing

Gillian Muessig, President & Co-founder of SEOmoz
Gillian Muessig
9:45 – 10:25 AM Local, Social, Mobile- The Power Triumvirate of 2011
How to Leverage These Tactics to Build A Marketing Juggernaut
Eric Weaver
10:30-10:45 AM Break
10:45 – 11:25 AM Social Media and its influence on Search Engines Mani Karthik
11:30 – 12:10 PM Search Analytics
Understanding KPIs and Metrics
How to Leverage Analytics for Business Survival & Growth
Gillian Muessig
12:05 – 1:15 PM “Birds of  Feather” Networking Lunch All Speakers
1:15P – 2:30 PM The Great Link Building Ninja Session
Link Building 2.0
Suresh Babu,  Mani Karthik, Ashwin
moderated by Kiruba Shankar
2:30 PM – 3:15 PM In-house Search Marketing Mix & Budgeting Issues
Traditional Marketing + SEO = More Than the Sum of It’s Parts 
Ian McAnerin, John Barron
3:35-4:30 PM Affiliate Marketing
Build Your Own Affiliate Marketing Business:
They Are the Marketing Agencies of the Future
 Harish
4:35- 5:15 PM Meet the Sponsors Break Ashkaya, Champion Group, OMS, SEOmoz, others – whoever sponsors gets a few moments to explain what they do and make a special offer, ask for resumes, whatever…
5:20-6:00 PM Social Media In Action – Indian Case Studies Kapil Gupta, Suhas Gopinath
6:00 PM Onwards Dinner & Networking with Speakers
Search Marketing Summit Feb 3, 2011 – 8:30 AM- 6:00 PM
Day 2 Sessions
8:30- 9:00 AM Small Business Search Marketing Tactics John Barron, Ashwin Ramesh
9:05 – 9:40 AM DAY 2 KEYNOTE:
Search Marketing Entrepreneurship: Your Opportunity in India Today

Suhas Gopinath, CEO Globals, Inc.
Suhas Gopinath
9:45 – 10:25 AM A Gourmet Meal of Search Marketing Tips Ian McAnerin, Gillian Muessig,
10:30-10:45 AM Break
10:45 – 11:25 AM Technical SEO Issues
On page optimization, site architecture, content management,internal link structures, url generation, and more
Gillian Muessig, Ian McAnerin, Ashwin Ramesh
Moderated by  John Barron
11:30 – 12:10 PM Integrated Social Media Strategies
Online, Offline, Game Theory, & Social Commerce
Eric Weaver
12:05 – 1:15 PM “Birds of a Feather” Networking Lunch All Speakers
1:15P – 2:30 PM LDA: Content Development & Topic Modeling
The Art of Writing for Both Search Bots and Readers
Gillian Muessig
2:30 PM – 3:15 PM “Delicious” Search Marketing Tips – Secrets You NEED to Know!
…for SMBs, International, Local, and Social Search
Ian McAnerin, Gillian Muessig, Suresh Babu
3:35-4:15 PM Internet/Social for Educational Institutions and Non – Profits
An in-depth look at tactics and ROI – Panel Discussion
Panel Discussion
Panelist: Professors & Student, Dublin University, Christ Universtiy                   Raghava Satish and Kapil Gupta – Moderator: Eric Weaver
4:15 – 4:30 PM Break
4:35- 5:15 PM Seach Outsourcing Stanley
5:15 – 6:00 PM SEOmoz Chai & Cookies Keynote Panel Discussion
Enjoy an afternoon snack and join the conversation!
Gillian Muessig, Eric Weaver, Ian McAnerin, Suresh Babu, Ashwin Ramesh
Moderated by  Kiruba Shankar
Search Marketing Summit Feb 4, 2011 – Workshops (additional registration fees apply)
Workshops
10 AM – 6 PM SEO for CEO’s Gillian Muessig, Eric Weaver, Ian McAnerin, Suresh Babu
10 AM – 6 PM Search Marketing Tactics John Barron, Ranjan Jena
10 AM – 6 PM Social Media Workshop Kapil Gupta, Mani Karthik